What Is The Difference Between On Page SEO & Off Page SEO?
On Page Optimization process starts from month 1 and works on parts within your site that are key areas that must be abided to by Google's algorithm. This includes placing titles and descriptions that would be seen on search results when a website appears, structuring website data, content being optimized so that it is Google readable and aligning all content on the website to be focused on topics you want ranking for.
Off Page Optimization is SEO related activities that don't include working within the actual site itself. Link building is the most important activity and is done through a variety of methods. This includes building citations within website that are regarded as major sites in Google's eyes such as Yelp that point back to your website, reaching out to bloggers who are relevant to place your articles in, going on relevant publications to place articles in and many other tasks that benefit your site improving and increasing your companies digital footprint.
What's The Difference Between SEO & PPC?
Pay Per Click (PPC) and Search Engine Optimization (SEO) are two of the most powerful ways to boost traffic to your website.
With PPC you will have to pay for traffic provided by Google Adwords who will allow you to have ads displayed in the sponsored results area of the search engine results pages. A fee will be applied to your chosen keyword which will be based on how competitive the keyword is and when a web user clicks on your ad to your site this is when you will be charged.
On the other hand with SEO your able to create free traffic by ranking your site high in the organic search results which are listed near the sponsored results.
Do I Need a PPC Budget For My Campaigns?
The answer is no, Search Engine Optimization (SEO) algorithm does not rely on Pay Per Click (PPC) advertising to rank higher organically. With that being said as SEO is a long term strategy and PPC is a short term plan, you could utilize PPC to display your site on the search result pages much sooner while your SEO campaign gains momentum and starts to list on the first page of Google.
How Can I Track The Progress Of My Campaigns?
We have invested heavily into providing our clients with their own dashboard facility where they will have a login to access real time reporting 24/7. You will be able to take a look at On Page Reports, Keyword Rankings, Traffic Reports, Executive Reports plus Link Reports for all your campaigns. Along with this we will be able to send you these reports on a monthly basis and provide a consultation either on the phone or face to face at least once per month.
How Long Before I Can Start To See Results?
With all our Search Engine Optimization packages we include Pay Per Click (PPC) Marketing which is a short term strategy that can get you results from month 1 if you have a budget for us managing your PPC campaigns. If you don't have a budget for us doing your PPC management services then normally it can can take anywhere from 3-6 months to start to see your campaign achieve positive results organically.
Do We Offer Any Money Back Guarantees?
All our Search Engine Optimization Packages come with a 90 day guarantee if we have not improved the rankings of 75% of your chosen keywords. We do this because we are very confident in providing our client with results.
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