What is SEO and How It Works?

Do you want to improve your business reach and visibility online? If the answer is yes, there are different types of online marketing methods you can consider. This includes SEO, PPC, social media, email marketing, and a lot more. In this post, we will talk specifically about SEO.

What is SEO?

SEO or Search Engine Optimization is the process of increasing the quality and quantity of website traffic. It includes different optimization methods to get a higher ranking on major search engines like Google, Yahoo, Bing, Yandex, etc.


In terms of cost-effectiveness, search engine optimization is better as compared to other online marketing methods like Facebook & Google Ads. There isn’t any direct cost associated with SEO. No matter how huge traffic you get from search engines, you won’t be charged any money. Unlike paid ads, you don’t have to pay money for web traffic.


The main purpose of doing SEO is, to rank the web pages on search engines for the targeted keywords (search phrases). If the web page doesn’t rank for the right keyword, it’s not worth it. For the conversion, what matters a lot is the right intent. If the intent of the targeted keyword is not proper, you won’t get any conversions.


In a nutshell, SEO is not just about getting more and more people to visit your website. It’s about getting the right set of audiences to visit your website. For higher conversions, getting the right traffic is very important.

How does SEO Work?

Search engines (like Google, Yahoo, Bing, etc.) take into account so many factors when deciding which website will rank on what position for a particular keyword. When the user types in any query on Google, Google displays all the results relevant to that search query.


Google has a huge number of web pages indexed in its database in all categories. Talking about rankings, Google uses its search algorithm to decide which website will rank on what position. To provide the best user experience, Google keeps on updating its search engine algorithm.


The end goal is to help users find exactly what they are looking for. The search algorithm helps Google to find web pages and decide which one to rank on what position for a particular search query.


There are three main types of SEO to be implemented for higher rankings: on-page SEO, off-page SEO, and technical SEO. Each of these SEO types has different activities.


On-page SEO: On-page SEO includes optimization activities performed within the website. Some examples are the title tag, meta description, heading tags, content optimization, and more.


Off-page SEO: Off-page SEO includes activities performed outside the website. Some examples are creating backlinks, social signals, local citations, and more.


Technical SEO: As the name suggests, technical SEO includes various technical aspects for website optimization. Some examples are page speed optimization, robots.txt, sitemap, schema markup, breadcrumb, and more.

From the above explanation, one thing is clear SEO plays a significant role in online marketing. Web Page Traffic is the leading company for SEO in Buckinghamshire. For more information, you can schedule a 30-minute strategy session.

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